Bluefin Labs, Named After a Sushi Bar, Tracks Social Media Around “Every Show on TV” | Xconomy
I’ll spare you the sordid details, but Bluefin Labs won’t. The Cambridge, MA-based tech company, which Roy co-founded in 2008, is all about understanding social-media conversations around TV programs and ads. Not just what’s being said and the sentiment behind it—as many other companies are tracking in various fields—but also the precise demographics of who’s saying it, what else they’re saying (and watching), and how their profile and comments are correlated with other people and programs, in an aggregate sense.
Bluefin Labs has gotten its share of press for its technology approach. But the company seems to be coming into its own as a business, and it has been garnering interest from TV network executives and big brand marketers as of late. So I sat down with Roy, Bluefin’s CEO, to learn more about the company’s history and approach.
Roy is a professor on leave from the MIT Media Lab. He’s an expert in artificial intelligence, machine learning, and data mining, among other things. His company, which now has north of 30 employees, has deep computer-science research in its DNA (for better or worse). Based largely on its technology and team, it has raised more than $7 million from Redpoint Ventures, Acacia Woods Ventures, Lerer Ventures, and other investors.